While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.

• To do that, just type one of the keywords that you found into Google.
• And, to further assist you, Ahrefs also exports the complete list in different file types, including Microsoft Excel, Open Office, and more.
• If you want your page to display prominently in the SERPs, use schema markup.
• On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic.
• Using alt tags makes your content accessible to everyone browsing your site.
• Search engines like Google can penalize your website for keyword stuffing.

The folks at Reboot Online ran an experiment to see if external links helped improve rankings. This chapter will show you how to write SEO-friendly title tags and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.

Content optimization

Which showed me all of that site’s broken external links at the time. For example, this post was targeting the keyword “how to get more traffic”. For example, when I published this post, I added a table of contents with “jump links” to each tip. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025. Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search.

Encourage User Reviews for Social Proof

A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of SEO Anomaly search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines. On Page SEO is all about optimizing the elements on your website.

Luckily, SEOBoost gives you a detailed overview of what can be improved to improve the overall quality and relevancy of your content. Optimizing for Google’s featured snippets can make your content more accessible for voice search queries, aligning with the rising use of voice-activated devices. To assess a site’s mobile usability, you can utilize Google’s Mobile-Friendly Test and check for issues in the Mobile Usability section of Google Search Console. User Experience in content relies on the strategic use of multimedia elements.

The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs. Internal linking is the process of creating links from one page on your website to another page on your website. CDNs are great for websites that experience high levels of traffic. A CDN caches your website files on a global network of servers. When a user wants to access your website, the CDN will route the request to the server that is the closest to the user.

On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe. Google recommends that you use URLs that immediately tell site visitors what a page is about. That’s because parts of the URL may appear in the SERPs, informing searchers which pages can be useful for them.

The tool will generate a list of related keywords, sorted by search volume. If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP.