This gives you a strong indication of search intent (what the average searcher wants). Keywords are relevant search terms that you want your page to appear for, and strategically adding them to your content can help you rank higher. In 2018, Google moved to mobile-first indexing, which means the search engine uses mobile versions of your site to rank your sites in their results. If you want to crack the first page on Google, you need relevant, well-optimized content that earns links. Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content.

Role of Backlinks in SEO

On the technical side, “Entity-Oriented Search” dives SEO Anomaly deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset. As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals. “Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR). Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores.

These tools can help you understand if your site has improved in the rankings and note which keywords your site is ranking well for. If you’re unhappy with your rankings or traffic, you can consider all of the previous items on this list and tweak your content accordingly. We suggest thinking of a number of topics that are related to your brand and using these as driving forces in your keyword research and content creation. In recent years, Google has gotten better at understanding that beyond the specific words that pages can be optimized for, there are overarching topics that pages can provide an answer for. Instead of searching for just one keyword upon which to base your SEO strategy, consider the general group of keywords that your page could rank for based on the given topic. You can still choose a top keyword to use in your page title or URL, but think about your pages as providing complete answers to the topic, rather than focusing solely on that one keyword.

• Page speed, much like usability, is a metric that Google considers when ranking your website.
• Keyword rankings refer to where your website ranks on a SERP for specific keywords.
• Then, use your header tags to target your keyword, plus help users find the information they need.
• Link building is the process of acquiring the links from other websites to your own, has become a key strategy in seo optimisation.

Off-Page SEO Tactics

Yep, even if you turn to Google search for a step-by-step guide to fixing your unfortunately timed flat tire. Use these insights to identify your top-performing pages, keywords, content, and areas that need improvement. Optimizing website images can improve load times, accessibility, and search visibility. Internal linking refers to linking one page on your website to another. It helps establish site architecture, distribute link equity, and provide a better user experience.

That’s why it’s worth it to hire an SEO company — SEO companies have time, expertise, and experience they can bring to your SEO campaigns. Unfortunately, only a few of the agencies on our list of the best SEO companies publish their prices online — WebFX is one of them. That means, if you want to see an agency’s pricing, you’ll need to contact them, which isn’t convenient in the early stages of hiring an SEO firm.